An identity system commemorating the founding of RISD by Helen Adelia Rowe Metcalf and the 34 other members of the Rhode Island Women’s Centennial Commission. The RISD Institutional Advancement office wanted an identity that would get alumni engaged in community service events across the globe. I focused on a prominent painting of a serious Helen Metcalf, contrasting it with bright, celebratory colors and graphic elements. Helen was having a party you didn't want to miss. The design system and files were set up to have a rotating trio of colors each year.
RISD Founders Day
