The RISD Liberal Arts division created two new Masters programs in 2019 and asked RISD Media Group to create an advertising campaign as well as a website. The materials needed to reflect the strong liberal arts research focus of the programs as opposed to the making-oriented programs usually associated with the institution. Additionally, since the program didn't have any visual assets we could use, we placed an emphasis on writing to do the work of conveying the complex ideas of the programs.
RISD Liberal Arts Masters
