The RISD Admissions office has worked closely with RISD Media Group for more than a decade to align marketing materials to the institutional brand. Through this partnership, Media Group produced a wide range of collateral including websites, viewbooks, brochures, posters, videos, motion graphics, and social media graphics. The undergratuate materials use bright colors and bold, large typographic treatments aimed at a younger audience. The graduate materials use a more muted color palette and reserved type styles to convey rigor and maturity.
As part of the team, I worked on many of print and digital materials, but my primary role was in designing and developing the undergraduate and graduate study sites. For both websites, I took the project from initial interviews and discussions with the Admissions teams to the final content management system-driven website outputs.
